JURNAL 4 + 5 ( Marketing subject ) Assignment Example | Topics and Well Written Essays - 1000 words

JURNAL 4 + 5 ( Marketing subject ) - Assignment Example The new 2010 GLK is positioned as an affordable and reliable SUV in the economic situation that everyone faces. The demographics of the city offer the best audience for the SUV as the populations’ age, income are the qualities that the Mercedes-Benz 2010 GLK positions to target. The Denver Post is the most read newspaper in Denver. By placing the advertisement in Denver Post, the company wishes to target all the young as well as adult females and males who wish to drive affordable cars in style. The 2010 GLK is being advertised not by the Mercedes-Benz showrooms but by a retail/used cars importer called Murray Motor Imports. The advertisement is black and white and uses simple bold writing style giving much detail of the vehicle as possible. The black and white advertisement is usually perceived by the readers as dull and boring. The writing style of the advertisement uses one font with different font sizes which is plain not very attractive. The advertisement has one 2010 GLK image with a bold tagline. The advertisement is flat with no vibrant features and no scenario that could best represent the SUV. No logo of the Mercedes-Benz company or the Murray Motor Imports has been used except for the name of the latter company. The advertisement is basically placed to introduce the new SUV at the lowest rates that the company has to offer in competition with other retail car outlets in the area. The objective of the advertisement is to attract the potential customers to the showroom so that they can come and have a look at the new SUV. In order to catch the attention of target audience, Murray Motor Imports is offering various promotional offers such as a free test drive. In addition to this, the company is offering an attractive lease rate to lure in customers. Another offer used by the company to attract the customers is a lucky draw for a shopping spree. All these marketing offers are aimed to the target audience of 2010 GLK

Managing the workforce and organisational change assignment Essay

Managing the workforce and organisational change assignment - Essay Example Since most organizational changes are aimed at improving the overall improvement in the products and services offered by an organisation, it therefore means that most employment or hiring carried out during organizational change is normally for skilled and appropriately qualified individuals. The question that should be asked is "Is it advantageous to seek qualifications that are well beyond the immediate requirements of the jobs, so that the organisation will not have to spend much on staff development future" As earlier said, overall organisational change as used here is more than the smaller change that occurs in an organisation. In most cases, it affects all aspects of the organisation. Some of these changes include change in mission and vision of the organisation, restructuring operations - like laying off some workers and employing some, adopting of new technologies, mergers, franchising, "rightsizing", complete new programs, re-engineering, etc. Organisational change can also be said to mean organisatonal transformation as it has to do with the transformation of the organisation. Organisational change does not just happen for the sake of change, in most cases; it is done as a result of some factors like funding, government rules, market-related issues etc. For instance, there might be the need for a particular kind of product in the market. An organisation, on sensing the potentials that the market has to offer, may then decide to re-enact their mission and tilt towards the direction of tapping into the potentials the market has to offer. This can be done by way of producing or importing the much sought after goods. MANAGING ORGANISATIONAL CHANGE: When changes are to be done There are some difficulties that may be encountered. For instance people may be afraid of the unknown, some may be cynical; and also there may some organisational conflicts when change is about to occur. Certain strategies may be against the long termed known norms of those involved in an organisation. These things have to be taken into consideration and ways of handling them should be thought of. Edgar F. Huse and Thomas G. Gummings in their book Organization Development and Change talked of three steps of Lewin's Change Model. These are: 1. Unfreezing: This first step involves the factors that maintains he organization's present state. This can be achieved by introducing information that contradicts the ones presently