JURNAL 4 + 5 ( Marketing subject ) Assignment Example | Topics and Well Written Essays - 1000 words

JURNAL 4 + 5 ( Marketing subject ) - Assignment Example The new 2010 GLK is positioned as an affordable and reliable SUV in the economic situation that everyone faces. The demographics of the city offer the best audience for the SUV as the populations’ age, income are the qualities that the Mercedes-Benz 2010 GLK positions to target. The Denver Post is the most read newspaper in Denver. By placing the advertisement in Denver Post, the company wishes to target all the young as well as adult females and males who wish to drive affordable cars in style. The 2010 GLK is being advertised not by the Mercedes-Benz showrooms but by a retail/used cars importer called Murray Motor Imports. The advertisement is black and white and uses simple bold writing style giving much detail of the vehicle as possible. The black and white advertisement is usually perceived by the readers as dull and boring. The writing style of the advertisement uses one font with different font sizes which is plain not very attractive. The advertisement has one 2010 GLK image with a bold tagline. The advertisement is flat with no vibrant features and no scenario that could best represent the SUV. No logo of the Mercedes-Benz company or the Murray Motor Imports has been used except for the name of the latter company. The advertisement is basically placed to introduce the new SUV at the lowest rates that the company has to offer in competition with other retail car outlets in the area. The objective of the advertisement is to attract the potential customers to the showroom so that they can come and have a look at the new SUV. In order to catch the attention of target audience, Murray Motor Imports is offering various promotional offers such as a free test drive. In addition to this, the company is offering an attractive lease rate to lure in customers. Another offer used by the company to attract the customers is a lucky draw for a shopping spree. All these marketing offers are aimed to the target audience of 2010 GLK

Managing the workforce and organisational change assignment Essay

Managing the workforce and organisational change assignment - Essay Example Since most organizational changes are aimed at improving the overall improvement in the products and services offered by an organisation, it therefore means that most employment or hiring carried out during organizational change is normally for skilled and appropriately qualified individuals. The question that should be asked is "Is it advantageous to seek qualifications that are well beyond the immediate requirements of the jobs, so that the organisation will not have to spend much on staff development future" As earlier said, overall organisational change as used here is more than the smaller change that occurs in an organisation. In most cases, it affects all aspects of the organisation. Some of these changes include change in mission and vision of the organisation, restructuring operations - like laying off some workers and employing some, adopting of new technologies, mergers, franchising, "rightsizing", complete new programs, re-engineering, etc. Organisational change can also be said to mean organisatonal transformation as it has to do with the transformation of the organisation. Organisational change does not just happen for the sake of change, in most cases; it is done as a result of some factors like funding, government rules, market-related issues etc. For instance, there might be the need for a particular kind of product in the market. An organisation, on sensing the potentials that the market has to offer, may then decide to re-enact their mission and tilt towards the direction of tapping into the potentials the market has to offer. This can be done by way of producing or importing the much sought after goods. MANAGING ORGANISATIONAL CHANGE: When changes are to be done There are some difficulties that may be encountered. For instance people may be afraid of the unknown, some may be cynical; and also there may some organisational conflicts when change is about to occur. Certain strategies may be against the long termed known norms of those involved in an organisation. These things have to be taken into consideration and ways of handling them should be thought of. Edgar F. Huse and Thomas G. Gummings in their book Organization Development and Change talked of three steps of Lewin's Change Model. These are: 1. Unfreezing: This first step involves the factors that maintains he organization's present state. This can be achieved by introducing information that contradicts the ones presently

Napoleon Exiled to Elba Essay Example for Free

Napoleon Exiled to Elba Essay * 1812 Napoleon launches an invasion against the Russians * 1814, Napoleon forces surrendered and he offered to step down in favor of his son * His offer was rejected and he signed the Treaty of Fontainebleau, he agreed to abdicate in exchange for which he was given the tiny Kingdom of Ebla, a small island in the Mediterranean Sea * May 3, 1814 Napoleon arrives on the island of Elba   He brought ambitious plans to reform government and a personal escorts of 1000 men, and a household of staff * An island of 12,000 inhabitants in the Mediterranean, 20 km off the Tuscan coast * Napoleon attempted suicide with a pill he had carried since a near-capture by Russians on the retreat from Moscow however, its potency had weakened with age, and he survived to be exiled while his wife and son took refuge in Austria * Evening of February 26 , 1815 Napoleon takes advantage of temporary absence of the English custodian, Colonel Campbell * Under the cover of night, he silently slipped away with a from the island and returned to the mainland * He traveled through areas where he knew he had support and about 500,000 volunteers joined him * Escapes with a small army and headed to Paris, proclaimed the renewal of his empire * The French may have found Louis XVIII reasonable, however, they feared the royalists and clergy who were attacking the reforms that had come into effect since 1789 * Also the magic of Napoleon’s name and the glory of his rule been forgotten Battle of Waterloo   Return of Napoleon united the powers at Vienna, and agreed to raise and army under the Duke of Wellington * June 8, 1815 near the town of Waterloo, Belgium the 100 days campaign starts * June 8, 1815 near the town of Waterloo, Belgium 100 days campaign starts * June 18, 1815 Duke of Wellington occupied the ridge of Mont St. Jean (south of Waterloo) and Napoleon was at La Belle Alliance across the valley * Duke of Wellington had inexperienced infantry, cavalry and had 156 cannon and standard gun for infantry * Napoleon built his army on short notice with veterans, peasants and conscripts * The French army under fire from the garrisons at LA Haye Sainte and despite heavy casualties at 11:30am the French launched diversionary attack on Hougoumont * An allied line that hid behind the ridge

Essay --

The Society of Tennis Tennis is the world’s fastest growing sport today for many reasons. One of the biggest reasons is the variety of opponents one can face. In examining the game of tennis, most players can be categorized into one of four groups, the talented, the rabbits, the pushers, and the blasters. These different players make the game different each time one plays. This changes each match for the better, or for the worse. The Talent is a player who is able to adapt his game to give him the best advantage against any opponent, in any weather condition, whenever needed. He can drop shot, blast, â€Å"thread the needle†, find weaknesses, and reflex volley. This player will find what works best and dismantle the game. The talent will exhaust almost any player. At the highest levels, the talent may choose to play directly into his opponent’s strength. Bill Tilden was notorious for this tactic. When asked why he attacked the other players’ strengths, his answer was, â€Å"That way, once I’ve broken him down, all he has to fall back on are his weaknesses.† The talent tends to be able to change strategies and tactics in the blink of an eye. He may, within a set, even within a point, switch from one pattern to another to keep the opponent off balance no matter the situation. The Rabbit is quick and tireless. He believes he can return any ball and becomes a â€Å"human backboard.† This player relies on his opponent’s misses, rather than on any â€Å"money shot† of his own. His strength is that while retrieving, they keep the opponent pinned to his/her own baseline. The rabbit has consistent depth and uniformly steady pace on his strokes. He just doesn’t seem to work the corners or angles the way most baseliners do. If one is playing the baseline game ... ...y of a rabbit, but the inconsistency of the pusher. Every once in a while, a seemingly lazy player could walk onto the court and instantly become one of the talented. The other talented would work out off-season, practice off season. But this kid refuses to put forth the effort. He just doesn’t understand where he really belongs on the court. The talented are players who exude confidence. They have finesse, power, speed, and strategy. They compare to the well-rounded, athletic, and social A-student. On the other hand, the rabbits strive to be talented and model the talented’s behavior yet don’t quite reach that goal. The pushers would like to be accepted but don’t want to put forth the effort to raise his game. The blaster resembles the athletes in the school who force bluster their way through the school. These people are accepted due to their immense power.

Humanitarian Intervention Essay

The United Nations is an international organization that fights for world peace, and strives to control international law, international security, economic development, social progress, and human rights. In the United Nation’s preamble, it states the organization is â€Å"determined to save succeeding generations from the scourge of war†¦Ã¢â‚¬  and â€Å"†¦to promote social progress and better standards of life in larger freedom.† However, the U.N. can often be ineffective and it has been an ongoing debate between the world’s leaders whether or not intervention is justified when inhumane acts are committed in foreign lands. Too many human beings have been victims of violence, rape and/or other crimes on the U.N.’s watch all because the organization is not authorized to forcefully intervene in another country. The United Nations Security Council is responsible for preserving peace between nations and even within nations, and when a nation is com mitting atrocious acts against its citizens, the U.N. and other nations should have the right to intervene militarily to end those abuses. Just as if a teenager would take on the responsibilities of providing a home and food for themselves when they move out, a country assumes the responsibility of taking care of its citizens when it becomes independent. When a country proves to the outside world it is not capable of controlling its citizens and maintaining a peaceful nation, blue helmeted U.N. troops may invade these unstable regions. It would be inhumane for the U.N., any country, or any human to witness a population suffering and not try to interfere in some way. To look the other way would be immoral and an inhumane act of itself. When trying to obtain peace in foreign countries, peaceful negotiations are not always successful and other means are necessary. In the past, the U.N. has not been able to aid suffering populations militarily and has failed to protect the citizens from vicious crimes. In a survey taken by the U.N. in 2007, â€Å"which covered a total of 14 countries, plus the Palestinian Territories, [it] found that solid majorities in each of 12 national pools believe that the U.N. Security Council should have the right to authorize the use of military force to protect innocent people from genocide and other massive abuses, even against the will of their own government† (Lobe). Even with the support of the majority of world, the U.N. still does not have the authority to forcefully protect innocent people from cruelty. When tens of thousands of people were being killed in Darfur, and Rwanda, it was the U.N.’s responsibility to step in and save the lives of those living in a country at an unfortunate time. However, by following their rules of procedure, the U.N. troops were not allowed to use force unless fired upon. Since 2003, â€Å"tens of thousands of people have being killed and over one million people displaced† in Darfur and in 1994, Hutus killed an estimated 800,000 Tutsis in Rwanda (Spectators to Genocide). â€Å"As a result of the massacre [in Rwanda], there are more than one million orphans† (Rust). But when the blue helmeted troops entered the Rwandan chaos, there was not much they could do to stop the genocides that were taking place right before their eyes. It took the United Nations three years after the United States declared the events taking place in Darfur as genocide to interfere, and even still the U.N. has done nothing beneficial to help those suffering in Darfur. Unable to seize weapons, the blue helmets stand by powerless. Had the United Nations involved itself earlier in Rwanda and Darfur and at full force, millions of people’s lives could have been saved or bettered. If the U.N. involved itself militarily, it is possible that the U.N. may have a few casualties, but the United States Army has lost a good number of soldiers over the years while fighting for causes they believe in. Sometimes sacrifices need to be made, and if a few members of the U.N. were lost in effort to protect the lives of thousands of people and potentially save a population, it would be an admirable sacrifice. It should be the world’s responsibility to defend civilians when its government is guilty of neglecting to â€Å"protect their populations from genocide, war crimes, ethnic cleansing, and crimes against humanity† (Reeves). Had the United Nations acted quicker when the Hutus began killing the Tutsis, and put an end to the vicious attacks that took place during those days, future genocides could have possibly been prevented. Instead, the word genocide can be heard more frequently and little is being done to stop that. Thousands of lives could have been saved or altered had the United Nations been able to step in and militarily defend the helpless populations of Rwanda and Darfur. Justification of humanitarian intervention is essential in order to protect the lives and rights of those suffering from genocide. The U.N. should want a reputation of not allowing genocides to take place, but instead the organization is being criticized for the lack of effort and aid being lent to those countries in need. Over the years, too many lives have been lost or damaged due to genocide and other inhumane acts. Humanitarian intervention needs to be allowed when a country is not protecting its citizens, in effort to save the lives of populations. The United Nations’ ineffectiveness in the past should be enough of a reason for why humanitarian intervention should be justified. It is imperative that the United Nations be entitled to militarily involve itself when innocent lives are in danger. Works Cited â€Å"Charter of the United Nations: Preamble.† Welcome to the United Nations: It’s Your World. Web. 03 Nov. 2010. . Jim Lobe. â€Å"U.N.: POLL SHOWS BROAD SUPPORT FOR U.N. ACTION AGAINST GENOCIDE. † Global Information Network 6 April 2007 Research Library, ProQuest. Web. 3 Nov. 2010. Reeves, E. â€Å"Failure to Protect: International Response to Darfur Genocide. † Harvard International Review 29.4 (2008): 84-85. Research Library, ProQuest. Web. 3 Nov. 2010. Rust, Selina. â€Å"RWANDA: REMEMBERING THE UNFORGETTABLE. † Global Information Network 9 April 2010 Research Library, ProQuest. Web. 9 Nov. 2010. â€Å"Spectators to Genocide. † Wall Street Journal 2 Aug. 2007, Eastern edition: National Newspaper Abstracts (3), ProQuest. Web. 3 Nov. 2010.

Jane Austen s Pride And Prejudice - 2493 Words

Just as you cannot love anyone else until you love yourself, you cannot be true to anyone else until you are true to yourself. The novel Pride and Prejudice illustrates a powerful message of being true to oneself through the powers of the author s own outlook. As opinionated women of her time, Jane Austen voiced her views through her own writing. Even though the objective of the book was to entertain readers, Austen never failed to wittily use plot and characters to express her own stance. Her distinctive own style of writing has left future generations something to scrutinize over. In the play Hamlet, Shakespeare wrote â€Å"to thine own self be true,/And it must follow, as the night the day,/Thou canst not then be false to any man,†Ã¢â‚¬ ¦show more content†¦The path to finding oneself relies on the on being true to oneself. Many cruise by life following societal standards without questioning oneself. This allows one to be average and normal. While many are afraid of be ing an outcast, some are willing to take the risks and challenge society; in Pride and Prejudice, Elizabeth and Mr. Darcy show examples of defying the standards of society to fight for their own beliefs. During the beginning of the novel, the Bingley sisters criticize Elizabeth for walking in the rain to see her sick sister, Jane. One of the sisters exclaim, â€Å" To walk three miles, or four miles, or five miles, or whatever it is, above her ankles in dirt, and alone, quite alone! † (8.10). For them as â€Å"very fine ladies† (4.11), it was considered inappropriate for a lady to walk alone in mud although it was for the sake of her sister. However, Elizabeth allowed herself to be the subject of judgments if it meant helping her family. Later in the book, she makes a decision that is frowned upon by people around her. She rejects Mr. Collins who is a cousin of her father. A sole objective a women in the eighteenth century was to get married to a respectable man. E lizabeth despite a good marriage opportunity rejects Mr. Collins. She believes that marriage without love is doomed to misery. Through Elizabeth, Austen successfully conveys feminine individuality. Austen deliberately portrays Elizabeth`s

True Love By Wislawa Szymborska - 876 Words

What would you imagine when hearing the words true love, many may think of the joy and happiness of two humans falling for each other in ways only they would know. An exiguous amount of people want what they see in other couples, a connection, a true love. However, with the poem â€Å"True Love† by Wislawa Szymborska, the speaker despises what she witnesses when surrounded by couples. The speaker conveys that she is having a mental argument whether or not true love is possible or even if she can obtain true love. Readers of the poem might wonder why the speaker has strong feelings with the thought of love; however, with further analysis of the diction, tone and word choice we can see her aspiration and fight for true love. Reading through â€Å"True Love,† he speaker has evident and bleak feelings towards love by stating, †Look at the happy couple./ Couldn’t they at least try to hide it,† or â€Å"it’s obviously a plot behind the human race’s back!† With further analysis on Szymborska, she had complications with her relationships and true love as well. Her first marriage only lasted for six years until divorce and in her next relationship she neither lived with her partner nor got married (â€Å"Wislawa Szymborsa†¦Ã¢â‚¬ ). Due to her troubles with love before the writing of this poem, the speaker sounds quite offended by the thought of many around her in love and showing affection because of the struggle to find true love herself. Even though the narrator asseverates bitter feelings towards ones inShow MoreRelatedTrue Love By Wislawa Szymborska864 Words   |  4 Pagesâ€Å"True Love† by Wislawa Szymborska In the poem â€Å"True Love† by Wislawa Szymborska, the author explores the concept and authenticity of true love by conveying a sarcastic tone through a dubious perspective. Szymborska’s use of diction, figurative language, and irony provides the reader with a parallel point-of-view about the existence of true love. Beginning a poem with questions creates a sense of wonder and imagination into a reader’s mind about the theme. The pessimistic attitude towards trueRead MoreHappiness in True Love After reading â€Å"True Love† I have concluded that Szymborska is trying600 Words   |  3 PagesHappiness in True Love After reading â€Å"True Love† I have concluded that Szymborska is trying promoting true love to the people who don’t believe, by stating the positive aspects to make people live a happier life. 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Women dream of their Prince Charming to come and sweep them off their feet, while men search for the love of their life that sets their heart on fire. But what happens when love is thrown around without a second thought? Has this four letter word become an overused clichà ©Read More True Love Does Exist Essay2229 Words   |  9 Pages Does True Love Exist?   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I love you.† These three little words might possibly be the most powerful statement one can make to another person. In life, most yearn for the intimate affection that a certain someone can provide them. Women dream of their Prince Charming to come and sweep them off their feet, while men search for the love of their life that sets their heart on fire. But what happens when love is thrown around without a second thought? 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When you love someone, whether you make them mad, cry, upset, or hurt them, true love well never be replaced. For some people it may bring them hope, beauty, and joy into one’s life. It does not matter what kind of love it is because allRead MoreThe Role of Animals in the Unbearable Lightness of Being and Poems New and Collected1458 Words   |  6 PagesSince animals, usually pets, are sometimes an essential part of ones life, it is not surprising that we find frequent references to its role in works of social realism, such as Wislawa Szymborskas Poems New and Collected and Milan Kunderas Unbearable Lightness of Being. Animals in literature could be used to symbolize all sorts of things, but in particular, animals may represent the personality of a character. This is because as humans and animals co-exi st in the same atmosphere, certain aspects